Spice and Wolf's story revolves around Kraft Lawrence,
a 25-year-old traveling merchant who peddles various goods from
town to town to make a living in a stylized, fictional world,
with a historical setting with European influences. His main goal
in life is to gather enough money to start his own shop, and he
already has been traveling for seven years while gaining
experience in the trade. One night when stopped at the town
of Pasloe, he finds in his wagon a wolf-deity named Holo
who is over 600 years old. She takes the form of a 15-year-old
girl, except for a wolf's tail and ears. She introduces herself
as the town's goddess of harvest, who has kept it blessed with good harvests of wheat for many years. Holo has experienced increasing isolation and disillusionment at the townpeople's move away from her protection towards their own methods of increasing the harvest. She is especially hurt at their forgetting of the promise made between her and a farmer when she arrived in the village and their criticism of her as a "fickle god" for needing to replenish the soil with smaller harvests. Because of these changes, she wants to go back to her homeland in the north called Yoitsu; she believes the people have already forsaken her and that she has kept her promise to maintain the good harvests. Holo also wants to travel to see how the world has changed while she has remained in one place for many years. She manages to bargain her way out of the village by making a deal with Lawrence to take her with him. As they travel, her wisdom helps increase his profits, but at the same time, her true nature draws unwanted attention from the Church.